上篇
Unit One Basic Theory of Business Letter Writing
商務(wù)書信寫作的基本理論
Unit Outline
單元概要
Section Ⅰ The Structure and Layout of a Business Letter
商務(wù)書信的構(gòu)成及格式
Ⅰ.The Structure of a Business Letter
商務(wù)書信的構(gòu)成
Ⅱ.The Layout of a Business Letter
商務(wù)書信的格式
Ⅲ.Addressing Envelope
信封的寫法
Section Ⅱ The Principles of Business Letter Writing
商務(wù)書信的寫信原則
Section ⅢWording of a Business Letter
商務(wù)書信的措辭
Section ⅣNotes and Glossary
詞匯及注釋
Section ⅤExercises
練習(xí)

下篇
Unit Two Establish Business Relations
確立貿(mào)易關(guān)系
Unit Outline
單元概要
Section ⅠSpecimen Letters
信函示例
Case 1A Request to Establish Business Relations
請求建立業(yè)務(wù)關(guān)系
Case 2 Exporter's Self-introduction
出口商的自我介紹
Case 3 ImpoSer's Self-introduction
進口商的自我介紹
Case 4 Exposer Writes to ImpoSer
出口商寫給進口商的信
Case 5ImpoSer Writes to Exposer
進口商寫給出口商的信
Section ⅡNotes Glossary and Useful Expressions
詞匯注釋及套語
Section ⅢWriting Skills
寫作技巧
Section ⅣModel Letters
信函模板
Section ⅤExercises
練習(xí)
Unit Three Enquiries and Replies
詢價及回復(fù)
Unit Outline
單元概要
Section ⅠSpecimen Letters
信函示例
Case 1 A General Enquiry
一般詢價
Case 2 The Reply to a General Enquiry
對一般詢價的回復(fù)
Case 3 A Specific Enquiry
具體詢價
Case 4 The Reply to a Specific Enquiry
對具體詢價的回復(fù)
Section Ⅱ Notes.Glossary and Useful Expressions
詞匯注釋及套語
Section Ⅲ Writing Skills
寫作技巧
Section IV Model Letters
信函模板
Section V Exercises
練習(xí)
Unit Four Offer and Counter.offer
報盤及還盤
Unit 0utline
單元概要
Section I Specimen Letters
信函示例
Case 1 Making a Firm Offer
報實盤
Case 2 Making a Non.firm Offer
報虛盤
Case 3 Making a Counter-offer on Price
對價格的還盤
Case 4 Making a Counter-offer on Delivery Date
對交貨期的還盤
Case 5 Making a Counter-offer on Payment Terms
對支付方式的還盤
Case 6 Declining a Counter-offer
拒絕還盤
Section Ⅱ Notes.Glossary and Useful Expressions
詞匯注釋及套語
SectionⅢ Writing Skills
寫作技巧
Section IV Model Letters
信函模板
Section V Exercises
練習(xí)
Unit Five Orders，Acceptances and Rejections
訂單、接受和回絕
Unit Outline
單元概要
Section I Specimen Letters
信函示例
Case l Placing an Order
下訂單
Case 2 Confirming all Order
確認訂單
Case 3 Declining an Order
拒絕訂單
Section Ⅱ Notes，Glossary and Useful Expressions
詞匯注釋及套語
Section哪 Writing Skills
寫作技巧
Section Ⅳ Model Letters
信函模板
Section V Exercises
練習(xí)
Unit Six Terms of Payment
支付方式
Unit 0utline
單元概要
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Unit Seven Packing
包裝
Unit Eight Shipment
裝運
Unit Nine Insurance
保險
Unit Ten Complaints and Claims
申訴于索賠
Unit Eleven Agency
代理